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Bookkeeping and Pinterest: Yes, it can be done. And yes, you should be doing it. C2online



We did it. We just couldn’t resist the 3rd largest social media platform—we’re on Pinterest. Check it out at pinterest.com/c2online.

But many may wonder how a bookkeeping software company has a use for Pinterest. It’s not a visually-rich industry and—if you’re one of the 10.5 million users, you already know—Pinterest is all about pictures.

First, let’s talk about why you should consider Pinterest for your business:

  • Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history (thesocialskinny)
  • Pinterest accounts for about 3.6% of referral traffic, compared to 3.61% for Twitter (thesocialskinny)
  • Pinterest drives more sales and more new customers than Facebook (boticca.com)

But what can a bookkeeper pin about? Here are our suggestions on what to pin if you’re in the bookkeeping or accounting world:

Your Own Blogs, Guides and Helpful Documents
This is the perfect way to drive traffic to your website. If you write a blog (and you should), pin it! Pin an image that reflects your written content to your Pinterest page, add a captivating title and description, and link this image to your blog on your website. This allows pinners to encounter your content and visit your pages in just one click. You can also do this with informative documents, ebooks, guides, etc. Use the document cover or an attractive image to pin. Having good content with links back to your website is a subtle way to promote yourself.

Industry-Related Blogs and Documents
Share good information with others – even if it comes from a source other than you. If you provide good content, people will continue to visit your profile.

Use Infographics & Data Charts
Infographics are visual representations of information and there are infographics for almost anything you can think of. Yes, even accounting-related infographics. Utilize these because they are visual and informative. Better yet, create your own infographic or pin your own data charts. Use a clear headline and link back to your website.

Logos and Images Directly Related to your Business
Absolutely, pin your logo and some good information about your business on a board; followers  need to know what it is you do. It’s OK to have some boards dedicated to this but your entire Pinterest profile should be more than that. Don’t turn people away with self-promotion.

Industry-Related Images
Pin pictures related to bookkeeping – use your imagination! Are there any products that you use in your business? Pin them.  Office supplies you couldn’t live without? Pin those too. There are no real rules and people are looking for your own spin and interpretation.

Pictures You Already Have
Make a board that showcase’s your company’s culture.  Also include a photo and a bio for each person.

Video Gallery
You can pin videos too. Find videos that are informative within your industry and create a board. If you do your own videos, get those on Pinterest too!

General Interest
Show some personality and create boards that are of interest to you. Don’t make it all about business and promoting yourself. You want to engage people and give a variety of content. Pin any type of volunteer work, community involvement, activities you do, and so on. This will show people who you are.

As you build your Pinterest page and increase your followers, you’ll want to start engaging with people. When people make comments on your pins, reply and build relationships with them. Ask questions to entice those comments. Follow other people of interest, re-pin their pins and comment on them.

There are a lot of options for pinning for your business. Overall you want to position yourself as an information source within your industry, share your knowledge, drive traffic to your website, show some personality, and make it fun. But be careful, you may just become a pinning addict!




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