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Online Marketing and Advertising is the Need of the Hour of the Bookkeeper C2online
In the current digital age, asking yourself if your bookkeeping or accounting practice has or wants to have an online presence is redundant. There is no option anymore - all companies must have an online presence to survive in competitive global markets.Online advertising - which includes social media marketing, email marketing, and content marketing - is a must and most small to mid-sized companies are wise enough to outsource online advertising to external agencies.


The Internet is not used only for advertising anymore; in fact, as a result of cloud computing, mobile applications, and improved communication networks, most bookkeepers and accountants are now allowing employees to work over the Internet and are even conducting business meetings via online conferences. Despite Marissa Mayer famously banning working from home at Yahoo!, many employees value the option of working from home.  Debate about the pros and cons aside (we’ll not dive into that debate here), the trend is alive. Folks are using the ‘net to collaborate in ways that were not possible a few short years ago.

We also know physical meetings and actual face-to-face interaction can be vital (a driving force behind Marissa’s decision). Yet, 100% of the 100 Best Companies to Work for offer telecommuting options and 32% of employees are regular telecommuters, so the trend towards online collaboration grows.  There’s clearly no right answer; just the right solution for each individual business. Temper your need for employee flexibility and the need for face-to-face interactions.  Travelling to offsite company strategy meetings can be an effective way to bring people together, especially to discuss your online marketing and advertising strategy.

 

Benefits of online advertising and having a strong online presence

Firstly, all bookkeepers and accountants must maintain a website that is attractive and can support latest technologies. Do company websites need to be better monitored for maintenance? The answer is ‘yes’. You need to have a dedicated web team to manage websites and update them regularly so that company blogs and websites have minimum downtimes and issues.

With online advertising, companies can direct your messages to your ideal or target audience. No time or money is spent on advertising to the wrong audience or waiting for the right people to spot your campaigns. Do you doubt if your company budget and strategy for advertising takes into account the overall business plan and client types that the campaigns need to serve? With online advertising, this is very easy to do as you can maintain a constant brand image and easily target different types of clients with different campaigns and content. 

Online advertising also allows you as a bookkeeper or accountant to develop better relationships with your customers, and is a great way to retain existing customers. Most importantly, with online advertisements, you can customize the advertising campaigns for every customer or groups of customers. Additionally, online advertising is much cheaper than traditional print-radio-television advertising, and your campaigns will be active 24/7. The campaigns also have a worldwide reach, so even a small business can attract customers on a global scale.

Another advantage of having a strong presence online is that customers and other internet users will view your company as an expert source of information in the industry, which not only gives you an edge over competitors but also improves brand image and awareness. Have you asked yourself if your company provides free consultation in the community or in the office? This can be easily done if the company has a formidable online presence. Blog posts, newsletters, articles, guest blogs, etc. are all forms of free consultation, as the company is offering valuable information for free to anyone who wants it.

 

Want to explore media advertising through radio, television or online social media?

Are you wondering which media channel is the best for advertising? Actually, there is no one perfect advertising channel. Companies are advised to consider all – radio, television, and social media channels if the budget allows this. However, social media cannot be ignored and the company should either outsource social media marketing management to an external agency or build a team dedicated to managing the social media presence of the company. Social media platforms allow potential customers to get unbiased information from existing customers about the company, so monitoring social media channels and campaigns is a necessity for companies.

Are you exploring newspaper coverage for sale ads or information type ads? If yes, then this is a good move but it must be coupled with similar ads on social media platforms. This is because people can view your ads anytime and from anywhere on their mobile devices if you post them on social media platforms. Also, your print campaigns must look similar to your social media campaigns. Companies need to figure out how to improve the print material they have and develop them further to match their social media campaigns.




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